Customer Data Platform - CDP

Utilize the strengths of capient CDP Enterprise Platform to discover new horizons!

To successfully shape your digital transformation process, a central Customer Data Platform (CDP) is essential. With our omni-channel experience platforms we create a connection between data and brand experience across your various digital channels to create integrated customer journeys that will inspire your customers. With contextual operational and customer engagement data we can help you unlock business insights to deliver a more personalized end-to-end experiences for your customers. Drive measurable results with real-time, scalable personalization and accelerate your time to value.

CDP - a central platform for data-driven decisions in the enterprise

In today's digital world, it is essential for growing businesses to effectively integrate data and create consistent brand experiences across different channels. Our centralized Customer Data Platform (CDP) will help your business develop a comprehensive understanding of your customers. With the introduction of our CDP-solution, you can create omni-channel experience platforms that enable your customers to be seamlessly guided through integrated journeys and to create more successful campaigns. To realize successful campaigns, we focus on integrating the target groups through targeted messages that are supported by SEM/SEA campaigns to achieve optimal results.

Objective of implementing a Customer Data Platform CDP

The main objective is to standardize and improve interactions with customers - both external and internal - across all digital channels. A Customer Data Platform (CDP) makes it possible to centralize data from different sources. This creates a unified customer profile that helps companies to offer personalized and relevant experiences. This holistic view of customer interactions promotes both customer loyalty and the acquisition of new customers as the approach is more targeted and thus more effective.

What you will achieve with capient CDP

Improved customer experience

With personalized marketing campaigns customers can be addressed in a more targeted manner, leading to greater satisfaction and loyalty.

Effective marketing strategies

Combining data from different sources enables companies to optimize marketing strategies and increase the success of their campaigns.

More effective sales

With predictive sales you can estimate sales probability and create qualified offers in no time that your customers can accept online with ease.

Data integration and brand experience

The integration of customer data provides an in-depth understanding of customer needs and behavior. Companies can adapt their marketing strategies so that they are optimally tailored to the individual preferences of their target groups. In an increasingly competitive market, these measures give companies a decisive advantage, strengthens customer loyalty and increases the efficiency of marketing campaigns.

SEM/SEA campaigns for targeting

Search engine marketing (SEM) and search engine advertising (SEA) are an effective means of addressing specific target groups. These strategies enable companies to address specific target groups directly and encourage them to interact with the brand. By placing targeted ads based on the customer data recorded in the CDP, companies can increase their reach and significantly boost traffic on their platforms.

Modern technology for strategy development

The implementation of modern technologies is crucial for the development and execution of successful marketing strategies. Companies should use artificial intelligence (AI) and machine learning to gain valuable insights from the data collected. These technologies help identify customer behavior patterns and predict future trends - essential insights for implementing tests and measuring campaign activities.

Testing and measuring activation

Testing of strategies is an essential part of digital transformation. Companies should be able to analyze data in real time and adjust their campaigns as needed. Measuring activation is key here, as it evaluates the effectiveness of campaigns and enables continuous adjustments. This allows companies to use their marketing budgets more efficiently and optimize their return on investment (ROI).

Our capient CDP can be applied to...

• expand automation in the sales processes
• apply greater personalization to increase sales
• target your customer relationship management (CRM)
• improve and focus Data analysis and reporting

Our Customer Data Platform, capient CDP - goes beyond a traditional database - it is an intelligent, integrated platform that brings together all your data sources and enables you to gain valuable insights. With modules for Content Management, Customer Relationship Management, Human Resources, Recruiting, Product Databases, e-Commerce and Document Management, we offer you a comprehensive solution for managing your customer relationships and business information.

Overview of capient CDP – main modules

Have we sparked your interest?

Contact us today to find out how capient CDP can help support your growing business - or to request a personal demo. Our experts will be more than happy to help – we are here to support you.